# How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments

> Research article (Journal of Business Research, 2015) · cited 228× · AI/ML

**Wikidata**: [openalex:W2211915214](https://www.wikidata.org/wiki/openalex:W2211915214)  
**Source**: https://4ort.xyz/entity/how-important-is-customer-orientation-for-firm-performance-a-fuzzy-set-analysis-of-orientations-strategies-and-environme