# How heuristic cues impact crowdfunding performance: The moderating role of platform competition intensity and platform demand potential

> Research article (Journal of Business Research, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4323110258](https://www.wikidata.org/wiki/openalex:W4323110258)  
**Source**: https://4ort.xyz/entity/how-heuristic-cues-impact-crowdfunding-performance-the-moderating-role-of-platform-competition-intensity-and-platform-de