# How generative <scp>AI</scp> is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy

> Research article (Journal of Consumer Behaviour, 2024) · cited 79× · AI/ML

**Wikidata**: [openalex:W4396621688](https://www.wikidata.org/wiki/openalex:W4396621688)  
**Source**: https://4ort.xyz/entity/how-generative-scp-ai-scp-is-will-change-consumer-behaviour-postulating-the-potential-impact-and-implications-for-resear