# How generative AI will drive enterprise innovation

> Research article (Strategy and Leadership, 2024) · cited 27× · AI/ML

**Wikidata**: [openalex:W4394733201](https://www.wikidata.org/wiki/openalex:W4394733201)  
**Source**: https://4ort.xyz/entity/how-generative-ai-will-drive-enterprise-innovation