# How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany

> Research article (Journal of Small Business & Entrepreneurship, 2020) · cited 55× · AI/ML

**Wikidata**: [openalex:W3010301325](https://www.wikidata.org/wiki/openalex:W3010301325)  
**Source**: https://4ort.xyz/entity/how-entrepreneurs-build-brands-and-reputation-with-social-media-pr-empirical-insights-from-start-ups-in-germany