# How Effective Is Black-box Digital Consumer Profiling and Audience Delivery?: Evidence from Field Studies

> Research article (SSRN Electronic Journal, 2018) · cited 17× · AI/ML

**Wikidata**: [openalex:W2887561853](https://www.wikidata.org/wiki/openalex:W2887561853)  
**Source**: https://4ort.xyz/entity/how-effective-is-black-box-digital-consumer-profiling-and-audience-delivery-evidence-from-field-studies