# How Does Value Co-Creation Behavior Affect Destination Loyalty? A Role Switching Perspective

> Research article (Journal of theoretical and applied electronic commerce research, 2021) · cited 33× · AI/ML

**Wikidata**: [openalex:W3169412775](https://www.wikidata.org/wiki/openalex:W3169412775)  
**Source**: https://4ort.xyz/entity/how-does-value-co-creation-behavior-affect-destination-loyalty-a-role-switching-perspective