# How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

> Research article (Frontiers in Neuroscience, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4288033541](https://www.wikidata.org/wiki/openalex:W4288033541)  
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