# How Does Local–Global Identity Affect Price Sensitivity?

> Research article (Journal of Marketing, 2016) · cited 112× · AI/ML

**Wikidata**: [openalex:W2527562764](https://www.wikidata.org/wiki/openalex:W2527562764)  
**Source**: https://4ort.xyz/entity/how-does-localglobal-identity-affect-price-sensitivity