# How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding

> Research article (International Journal of Information Management Data Insights, 2023) · cited 49× · AI/ML

**Wikidata**: [openalex:W4388331184](https://www.wikidata.org/wiki/openalex:W4388331184)  
**Source**: https://4ort.xyz/entity/how-does-ai-drive-branding-towards-an-integrated-theoretical-framework-for-ai-driven-branding