# How do virtual streamers affect purchase intention in the live streaming context? A presence perspective

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 224× · AI/ML

**Wikidata**: [openalex:W4362723624](https://www.wikidata.org/wiki/openalex:W4362723624)  
**Source**: https://4ort.xyz/entity/how-do-virtual-streamers-affect-purchase-intention-in-the-live-streaming-context-a-presence-perspective