# How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal

> Research article (Information Systems Frontiers, 2023) · cited 76× · AI/ML

**Wikidata**: [openalex:W4386253650](https://www.wikidata.org/wiki/openalex:W4386253650)  
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