# How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

> Research article (International Journal of Consumer Studies, 2023) · cited 106× · AI/ML

**Wikidata**: [openalex:W4323275870](https://www.wikidata.org/wiki/openalex:W4323275870)  
**Source**: https://4ort.xyz/entity/how-do-social-media-influencers-inspire-consumers-purchase-decisions-the-mediating-role-of-parasocial-relationships