# How do product recommendations affect impulse buying? An empirical study on WeChat social commerce

> Research article (Information & Management, 2018) · cited 354× · AI/ML

**Wikidata**: [openalex:W2891810147](https://www.wikidata.org/wiki/openalex:W2891810147)  
**Source**: https://4ort.xyz/entity/how-do-product-recommendations-affect-impulse-buying-an-empirical-study-on-wechat-social-commerce