# How do mobile app users react to embedded advertising? A perspective from psychological reactance theory

> Research article (Behaviour and Information Technology, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4399139786](https://www.wikidata.org/wiki/openalex:W4399139786)  
**Source**: https://4ort.xyz/entity/how-do-mobile-app-users-react-to-embedded-advertising-a-perspective-from-psychological-reactance-theory