# How Do Consumers Respond To Storylines in Television Advertisements?

> Research article (Journal of Advertising Research, 2015) · cited 11× · AI/ML

**Wikidata**: [openalex:W2291103495](https://www.wikidata.org/wiki/openalex:W2291103495)  
**Source**: https://4ort.xyz/entity/how-do-consumers-respond-to-storylines-in-television-advertisements