# How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity

> Research article (Journal of Contemporary Marketing Science, 2018) · cited 16× · AI/ML

**Wikidata**: [openalex:W2899376533](https://www.wikidata.org/wiki/openalex:W2899376533)  
**Source**: https://4ort.xyz/entity/how-do-consumers-from-developed-regions-evaluate-global-brands-from-emerging-countries-an-investigation-from-the-perspec