# How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture

> Research article (International Journal of Advertising, 2021) · cited 10× · AI/ML

**Wikidata**: [openalex:W4312786803](https://www.wikidata.org/wiki/openalex:W4312786803)  
**Source**: https://4ort.xyz/entity/how-do-consumers-choose-to-click-like-on-luxury-ads-in-social-media-role-of-envy-number-of-likes-and-culture