# How do consumers categorize new hybrid products?

> Research article (Psychology and Marketing, 2019) · cited 17× · AI/ML

**Wikidata**: [openalex:W2911156659](https://www.wikidata.org/wiki/openalex:W2911156659)  
**Source**: https://4ort.xyz/entity/how-do-consumers-categorize-new-hybrid-products