# How Do Anchors' Characteristics Influence Consumers' Behavioural Intention in Livestream Shopping? A Moderated Chain-Mediation Explanatory Model

> Research article (Frontiers in Psychology, 2021) · cited 69× · AI/ML

**Wikidata**: [openalex:W3202488411](https://www.wikidata.org/wiki/openalex:W3202488411)  
**Source**: https://4ort.xyz/entity/how-do-anchors-characteristics-influence-consumers-behavioural-intention-in-livestream-shopping-a-moderated-chain-mediat