# How digital technologies reshape marketing: evidence from a qualitative investigation

> Research article (Italian Journal of Marketing, 2023) · cited 149× · AI/ML

**Wikidata**: [openalex:W4316814949](https://www.wikidata.org/wiki/openalex:W4316814949)  
**Source**: https://4ort.xyz/entity/how-digital-technologies-reshape-marketing-evidence-from-a-qualitative-investigation