# How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 229× · AI/ML

**Wikidata**: [openalex:W4280617601](https://www.wikidata.org/wiki/openalex:W4280617601)  
**Source**: https://4ort.xyz/entity/how-customer-engagement-in-the-live-streaming-affects-purchase-intention-and-customer-acquisition-e-tailer-s-perspective