# How could Generative AI support and add value to non-technology companies – A qualitative study

> Research article (Technovation, 2024) · cited 35× · AI/ML

**Wikidata**: [openalex:W4403556859](https://www.wikidata.org/wiki/openalex:W4403556859)  
**Source**: https://4ort.xyz/entity/how-could-generative-ai-support-and-add-value-to-non-technology-companies-a-qualitative-study