# How consumers “see” a visually warm store: Differences between affective and cognitive processors

> Research article (Journal of Consumer Behaviour, 2017) · cited 24× · AI/ML

**Wikidata**: [openalex:W2772474669](https://www.wikidata.org/wiki/openalex:W2772474669)  
**Source**: https://4ort.xyz/entity/how-consumers-see-a-visually-warm-store-differences-between-affective-and-cognitive-processors