# How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective

> Research article (Journal of Marketing Research, 2022) · cited 33× · AI/ML

**Wikidata**: [openalex:W4296709665](https://www.wikidata.org/wiki/openalex:W4296709665)  
**Source**: https://4ort.xyz/entity/how-consumers-respond-to-embarrassing-service-encounters-a-dehumanization-perspective