# How consumers define brand relationships: a prototype analysis

> Research article (Journal of Product & Brand Management, 2023) · cited 22× · AI/ML

**Wikidata**: [openalex:W4387533511](https://www.wikidata.org/wiki/openalex:W4387533511)  
**Source**: https://4ort.xyz/entity/how-consumers-define-brand-relationships-a-prototype-analysis