# How competitor brand names affect within-brand choices

> Research article (Marketing Letters, 2015) · cited 12× · AI/ML

**Wikidata**: [openalex:W1652161718](https://www.wikidata.org/wiki/openalex:W1652161718)  
**Source**: https://4ort.xyz/entity/how-competitor-brand-names-affect-within-brand-choices