# How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions

> Research article (Psychology and Marketing, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4313404096](https://www.wikidata.org/wiki/openalex:W4313404096)  
**Source**: https://4ort.xyz/entity/how-celebrity-status-and-gaze-direction-in-ads-drive-visual-attention-to-shape-consumer-decisions