# How can corporate heritage identity stewardship lead to brand ambidexterity?

> Research article (Journal of Strategic Marketing, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3038968661](https://www.wikidata.org/wiki/openalex:W3038968661)  
**Source**: https://4ort.xyz/entity/how-can-corporate-heritage-identity-stewardship-lead-to-brand-ambidexterity