# How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach

> Research article (International Marketing Review, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4385809222](https://www.wikidata.org/wiki/openalex:W4385809222)  
**Source**: https://4ort.xyz/entity/how-can-companies-boost-legitimacy-in-international-markets-a-dynamic-marketing-capabilities-approach