# How can avatar’s item customizability impact gamer loyalty?

> Research article (Telematics and Informatics, 2021) · cited 28× · AI/ML

**Wikidata**: [openalex:W3155719059](https://www.wikidata.org/wiki/openalex:W3155719059)  
**Source**: https://4ort.xyz/entity/how-can-avatars-item-customizability-impact-gamer-loyalty