# How can Artificial Intelligence (AI) be used to manage Customer Lifetime Value (CLV)—A systematic literature review

> Research article (International Journal of Information Management Data Insights, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4402167500](https://www.wikidata.org/wiki/openalex:W4402167500)  
**Source**: https://4ort.xyz/entity/how-can-artificial-intelligence-ai-be-used-to-manage-customer-lifetime-value-clv-a-systematic-literature-review