# How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification

> Research article (International Journal of Advertising, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4293797790](https://www.wikidata.org/wiki/openalex:W4293797790)  
**Source**: https://4ort.xyz/entity/how-brands-can-succeed-communicating-social-purpose-engaging-consumers-through-empathy-and-self-involving-gamification