# How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach

> Research article (Journal of Promotion Management, 2020) · cited 48× · AI/ML

**Wikidata**: [openalex:W3004142542](https://www.wikidata.org/wiki/openalex:W3004142542)  
**Source**: https://4ort.xyz/entity/how-brand-authenticity-and-consumer-brand-engagement-can-be-expressed-in-reviews-a-text-mining-approach