# How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

> Research article (Spanish Journal of Marketing - ESIC, 2023) · cited 69× · AI/ML

**Wikidata**: [openalex:W4315781024](https://www.wikidata.org/wiki/openalex:W4315781024)  
**Source**: https://4ort.xyz/entity/how-ai-encourages-consumers-to-share-their-secrets-the-role-of-anthropomorphism-personalisation-and-privacy-concerns-and