# Hotel social media metrics: The ROI dilemma

> Research article (International Journal of Hospitality Management, 2018) · cited 58× · AI/ML

**Wikidata**: [openalex:W2808626390](https://www.wikidata.org/wiki/openalex:W2808626390)  
**Source**: https://4ort.xyz/entity/hotel-social-media-metrics-the-roi-dilemma