# Hotel brand personality and brand loyalty: an affective, conative and behavioral perspective

> Research article (Journal of Hospitality Marketing & Management, 2019) · cited 48× · AI/ML

**Wikidata**: [openalex:W2972262086](https://www.wikidata.org/wiki/openalex:W2972262086)  
**Source**: https://4ort.xyz/entity/hotel-brand-personality-and-brand-loyalty-an-affective-conative-and-behavioral-perspective