# Hook vs. hope: How to enhance customer engagement through gamification

> Research article (International Journal of Research in Marketing, 2019) · cited 247× · AI/ML

**Wikidata**: [openalex:W2920866545](https://www.wikidata.org/wiki/openalex:W2920866545)  
**Source**: https://4ort.xyz/entity/hook-vs-hope-how-to-enhance-customer-engagement-through-gamification