# Hitting or missing the target: Resources and capabilities for alternative e-commerce pathways in the fashion industry

> Research article (Industrial Marketing Management, 2021) · cited 37× · AI/ML

**Wikidata**: [openalex:W3121720245](https://www.wikidata.org/wiki/openalex:W3121720245)  
**Source**: https://4ort.xyz/entity/hitting-or-missing-the-target-resources-and-capabilities-for-alternative-e-commerce-pathways-in-the-fashion-industry