# Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure

> Research article (Technovation, 2023) · cited 35× · AI/ML

**Wikidata**: [openalex:W4390021552](https://www.wikidata.org/wiki/openalex:W4390021552)  
**Source**: https://4ort.xyz/entity/highway-to-hell-or-paradise-city-exploring-the-role-of-growth-hacking-in-learning-from-innovation-failure