# Hiding in the Crowd: Secrecy Compels Consumer Conformity

> Research article (Journal of Consumer Research, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3172127703](https://www.wikidata.org/wiki/openalex:W3172127703)  
**Source**: https://4ort.xyz/entity/hiding-in-the-crowd-secrecy-compels-consumer-conformity