# Hideous but worth it: Distinctive ugliness as a signal of luxury

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 25× · AI/ML

**Wikidata**: [openalex:W4311129419](https://www.wikidata.org/wiki/openalex:W4311129419)  
**Source**: https://4ort.xyz/entity/hideous-but-worth-it-distinctive-ugliness-as-a-signal-of-luxury