# Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion among Certified B Corporations

> Research article (Academy of Management Journal, 2016) · cited 220× · AI/ML

**Wikidata**: [openalex:W2539509792](https://www.wikidata.org/wiki/openalex:W2539509792)  
**Source**: https://4ort.xyz/entity/hidden-badge-of-honor-how-contextual-distinctiveness-affects-category-promotion-among-certified-b-corporations