# Heterogeneity in consumers’ mobile shopping acceptance: A finite mixture partial least squares modelling approach for exploring and characterising different shopper segments

> Research article (Journal of Retailing and Consumer Services, 2017) · cited 70× · AI/ML

**Wikidata**: [openalex:W2751991293](https://www.wikidata.org/wiki/openalex:W2751991293)  
**Source**: https://4ort.xyz/entity/heterogeneity-in-consumers-mobile-shopping-acceptance-a-finite-mixture-partial-least-squares-modelling-approach-for-expl