# Helping the organization but harming customers: a social identity perspective of unethical pro-organizational behavior

> Research article (Journal of Services Marketing, 2023) · cited 10× · AI/ML

**Wikidata**: [openalex:W4385712913](https://www.wikidata.org/wiki/openalex:W4385712913)  
**Source**: https://4ort.xyz/entity/helping-the-organization-but-harming-customers-a-social-identity-perspective-of-unethical-pro-organizational-behavior