# Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance

> Research article (Journal of Retailing and Consumer Services, 2025) · cited 17× · AI/ML

**Wikidata**: [openalex:W4409594541](https://www.wikidata.org/wiki/openalex:W4409594541)  
**Source**: https://4ort.xyz/entity/helpful-or-harmful-a-curvilinear-perspective-on-ai-agent-anthropomorphism-in-service-failure-tolerance