# Hedonic Contrast Effects Are Larger When Comparisons Are Social

> Research article (Journal of Consumer Research, 2018) · cited 31× · AI/ML

**Wikidata**: [openalex:W2890688433](https://www.wikidata.org/wiki/openalex:W2890688433)  
**Source**: https://4ort.xyz/entity/hedonic-contrast-effects-are-larger-when-comparisons-are-social