# Hedonic and Utilitarian Values Behind Engagement of Online Consumers

> Research article (Journal of Electronic Commerce in Organizations, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3038120748](https://www.wikidata.org/wiki/openalex:W3038120748)  
**Source**: https://4ort.xyz/entity/hedonic-and-utilitarian-values-behind-engagement-of-online-consumers