# He's Just Not That Into You

> 2009 film by Ken Kwapis

**Wikidata**: [Q155559](https://www.wikidata.org/wiki/Q155559)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/He's_Just_Not_That_into_You_(film))  
**Source**: https://4ort.xyz/entity/he-s-just-not-that-into-you

## Summary
*He's Just Not That Into You* is a 2009 romantic comedy-drama film directed by Ken Kwapis, based on the self-help book of the same name by Greg Behrendt and Liz Tuccillo. The film features an ensemble cast including Ginnifer Goodwin, Jennifer Aniston, and Ben Affleck, and explores modern relationship dynamics through interconnected storylines.

## Key Facts
- Release date: February 12, 2009 (United States)
- Director: Ken Kwapis
- Based on: *He's Just Not That Into You* by Greg Behrendt and Liz Tuccillo
- Genre: Romantic comedy-drama
- Production companies: New Line Cinema, Flower Films
- Budget: $40 million
- Box office: $178 million worldwide
- Runtime: 129 minutes
- IMDb ID: tt1001508
- Rotten Tomatoes rating: 42%
- Metacritic score: 47/100
- Cast includes: Ginnifer Goodwin, Jennifer Aniston, Ben Affleck, Drew Barrymore, Scarlett Johansson, Bradley Cooper
- Website: hesjustnotthatintoyoumovie.com

## FAQs
**What is the film about?**
*He's Just Not That Into You* follows the romantic entanglements of nine individuals in Baltimore, exploring themes of miscommunication, commitment issues, and the complexities of modern dating through interconnected storylines.

**Who directed the film and what is its source material?**
The film was directed by Ken Kwapis and is based on the 2004 self-help book *He's Just Not That Into You: The No-Excuses Truth to Understanding Guys* by Greg Behrendt and Liz Tuccillo, which originated from a *Sex and the City* episode.

**What was the film's commercial performance?**
Produced on a budget of $40 million, the film grossed $178 million worldwide, making it a commercial success despite mixed critical reception.

**Who are the main cast members?**
The ensemble cast includes Ginnifer Goodwin, Jennifer Aniston, Ben Affleck, Drew Barrymore, Scarlett Johansson, Bradley Cooper, Justin Long, and Kevin Connolly, among others.

## Why It Matters
*He's Just Not That Into You* matters as a cultural touchstone that popularized the phrase "he's just not that into you" in mainstream discourse about dating and relationships. The film's ensemble structure and interconnected storylines influenced subsequent romantic comedies, while its exploration of modern relationship challenges resonated with audiences navigating evolving social norms around commitment and communication.

## Notable For
- Popularizing the phrase "he's just not that into you" in dating culture
- Ensemble cast featuring multiple A-list actors in interconnected storylines
- Adaptation of a self-help book into a narrative feature film
- Commercial success with $178 million box office on a $40 million budget
- Exploration of modern relationship dynamics through multiple perspectives
- Production by Drew Barrymore's Flower Films
- Release during the 2009 Valentine's Day season

## Body

### Production and Development
*He's Just Not That Into You* was produced by New Line Cinema in association with Flower Films, the production company founded by Drew Barrymore. The screenplay was adapted from the 2004 self-help book by Greg Behrendt and Liz Tuccillo, which itself originated from a line spoken by character Jack Berger on the HBO series *Sex and the City*. Director Ken Kwapis, known for his work on ensemble comedies, was brought on to helm the project, bringing his experience with relationship-focused narratives from previous works like *The Office* and *License to Wed*.

### Cast and Characters
The film features an extensive ensemble cast portraying nine main characters whose lives intersect throughout the narrative. Ginnifer Goodwin plays Gigi, a young woman struggling to interpret men's behavior in dating situations. Jennifer Aniston portrays Beth, who faces pressure about marriage from her long-term boyfriend Neil (Ben Affleck). Scarlett Johansson plays Anna, a yoga instructor involved with a married man (Bradley Cooper), while Drew Barrymore appears as Mary, a woman navigating modern dating technology. The cast also includes Justin Long as Alex, a bar owner who becomes Gigi's friend and advisor, and Kevin Connolly as Conor, a real estate agent pining for Anna.

### Release and Reception
The film premiered on February 2, 2009, in New York City, with a wide theatrical release on February 6, 2009, strategically timed for the Valentine's Day period. It opened at number one at the box office, grossing $27.8 million in its opening weekend. Despite its commercial success, critical reception was mixed, with reviewers praising the cast's performances but criticizing the film's length and multiple storylines. The Rotten Tomatoes score of 42% and Metacritic score of 47/100 reflect this divided critical response, though audience reception was more favorable, with the film maintaining strong box office performance throughout its theatrical run.

### Cultural Impact
*He's Just Not That Into You* contributed significantly to dating discourse by popularizing the concept that clear communication and direct behavior are more reliable indicators of romantic interest than mixed signals or excuses. The film's title phrase became a cultural shorthand for recognizing when someone is not genuinely interested in a romantic relationship. Its exploration of modern dating challenges, including technology's role in relationships and evolving expectations around commitment, resonated with audiences navigating similar issues in their own lives. The ensemble structure, featuring multiple interconnected storylines, influenced subsequent romantic comedies in how they approached narrative complexity and character development.

### Technical Specifications
The film has a runtime of 129 minutes (2 hours and 9 minutes) and was shot in various locations around Baltimore, Maryland, which served as the primary setting for the story. The production budget was $40 million, which covered the extensive ensemble cast, multiple shooting locations, and the film's polished romantic comedy aesthetic. The box office gross of $178 million worldwide represents a return of approximately 345% on the initial investment, making it financially successful despite its mixed critical reception.

### Distribution and Home Media
Following its theatrical run, *He's Just Not That Into You* was released on DVD and Blu-ray on June 2, 2009, by New Line Home Entertainment. The home media release included bonus features such as deleted scenes, a making-of documentary, and audio commentary from the director and cast members. The film has since become available on various streaming platforms, maintaining its accessibility to new audiences and contributing to its ongoing cultural presence.

### Related Works and Adaptations
The film represents one of the first major adaptations of a self-help book into a narrative feature film, establishing a precedent for similar projects. The original book, *He's Just Not That Into You: The No-Excuses Truth to Understanding Guys*, was a *New York Times* bestseller and spawned a follow-up book, *It's Called a Breakup Because It's Broken*. The film's success demonstrated the commercial viability of adapting non-fiction relationship advice into fictional narratives, influencing how publishers and studios approach similar source material.

### Production Company Background
Flower Films, co-founded by Drew Barrymore and Nancy Juvonen in 1995, served as one of the production companies for the film. The company has produced numerous successful romantic comedies and female-focused films, including *Never Been Kissed*, *Charlie's Angels*, and *50 First Dates*. Their involvement in *He's Just Not That Into You* aligns with their track record of producing commercially successful romantic comedies that appeal to female audiences while featuring strong ensemble casts.

## References

1. [Source](http://www.imdb.com/title/tt1001508/)
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