# Harnessing the waiting experience: anticipation, expectations and WOM

> Research article (Journal of Services Marketing, 2020) · cited 18× · AI/ML

**Wikidata**: [openalex:W3033447175](https://www.wikidata.org/wiki/openalex:W3033447175)  
**Source**: https://4ort.xyz/entity/harnessing-the-waiting-experience-anticipation-expectations-and-wom